News

What’s the Outlook? The latest commentary and developments in the world of Out of Home media, advertising and technology innovation.

Attract and Steal - How you can use Airport Advertising to connect with customers at global Oil & Gas events

Reach up to 100% of your target audience where they’ll have multiple opportunities to see your advertising message. This increases the likelihood that your brand will be absorbed as travellers arrive at the conference location and could give you a better chance of attracting their attention when they get to the event.
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How the 4.0 Traveller will interact with 4.0 travel advertising

The most effective way to engage with the 4.0 traveller throughout their entire airport is to move with them. By adopting the latest innovations in technology and treating their customers as individuals, brands can successfully complement (rather than compete with) the trusty mobile phone for consumer attention.
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The Perception Problem - Why UK Universities need to reconnect with communities

Outdoor advertising allows you to reach a broad sub-section of a community, with a unified message that will be influential in altering mindsets and opinions. This would apply to both the potential influencers and those possible to influence in attending university.
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Why we’re going to do exactly the same in 2019

This year, we’re not going to announce some huge shift or change in direction. We’re going to do what we’ve always done, which is focus on ‘The Bigger Picture’. No gimmicks, no distractions, just making sure that whatever work we do for our clients is completely aligned with whatever ‘Bigger Picture’ they’re trying to achieve.
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Key Travel Trends 2019 (and how airport advertising can help brands capitalise on them)

Five ways in which brands can capitalise on the key trends for 2019 and reach their desired audiences in new and creative ways that will really make an impact. We’re excited to see how these predictions play out.
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Online vs Airports – The future of Duty Free shopping

Should airport retailers be nervous? According to some studies, it’s actually the opposite. “Duty-free shopping is set to reach $64 billion in total revenue by 2020 and more than two-thirds of international travellers make purchases from duty-free stores.”
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“Measure Twice, cut once” A Q&A with Steve Watkins – Associate Director, Outlook Media

The phrase “measure twice cut once” is used in building but could also apply to OOH planning/buying. There are so many factors at play and it’s so easy to get swept up in an idea and forget to always bring things back to the overall objective.
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What the TfL Poster Girls exhibition can teach us about today’s Out of Home landscape

Poster Girls is the London Transport Museum’s latest exhibition, featuring leading female artists and illustrators who have worked for Transport for London over the past century. By showcasing these, often forgotten, heroines of graphic design, you can see a snapshot of how the decision to commission female talent in a male-dominated industry shaped the landscape of advertising and poster design across the 20th and 21st century.
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We've got the tools... But do we have the time?

With Google at our fingertips and sites such as TripAdvisor allowing us to suss out even the tiniest details or most remote restaurants, the days of just wandering around until we found somewhere that looked good, or asking the hotel rep seem like a million miles away. We can now plan our holidays down to the minute, but the big question is, do we have time?
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