Attract and Steal - How you can use Airport Advertising to connect with customers at global Oil & Gas events
We recently attended the SPE Offshore 2019 event in Aberdeen and were struck by the scale of the exhibitors (800+) with attendees from 130+ countries. For many brands, this was the most important event of the annual calendar, with the opportunity to meet and connect with over 38,000 people.
But with competition for attention fierce, how can you maximise your investment in attending an event such as SPE Offshore, or one of the many other global conferences in 2020 and beyond?
Global Oil and Gas conferences unsurprisingly attract visitors from around the world so the main airport and transport hubs are concentrated locations to attract the attention of your core audience.
Reach up to 100% of your target audience where they’ll have multiple opportunities to see your advertising message. This increases the likelihood that your brand will be absorbed as travellers arrive at the conference location and could give you a better chance of attracting their attention when they get to the event.
By utilising a strategic approach you can be even more targeted by not just advertising within airports, but advertising at specific times of the day to speak to different nationalities in their own language as they land in arrivals, welcoming them to the event and inviting them to seek you out during the conference.
The importance of the right place and the right time is not something to be underestimated when it comes to leaving a lasting impression on potential customers. On an average day we are exposed to up to 5000 advertising messages, so how do you make sure that you stand out from the crowd?
We can offer strategic insight into not just where the optimum sites are to give you the edge on the competition but when is the best time to book so you ensure you get the best positioning for the best price. We can creatively steal attention away from your competitors using tactical messaging such as utilising the departures lounge as a final farewell and thank you to anyone you may have met.
As they depart the event and begin to digest what they’ve seen and heard, make sure you are firmly front and centre in their minds. With a high volume of business travellers, we can work with you to capitalise on their engaged mindset to encourage them to use their precious time to seek you out and make a connection.
What’s the energy Outlook?
We know that with a new decade dawning, the conversation around how we can produce more energy to meet the world’s needs but with fewer emissions is going to be more important than ever. With these seismic shifts in the tide occurring there’s never been a better time to make your mark on the future of the Oil and Gas industry by attracting people to come and talk to you, as well as stealing focus away from the competition.
Strong core messaging that features key insights into your company’s position on the most talked about trends and topics is a solid way to safeguard the future of your brand. Strategic outreach to customers whilst they are in the right mindset to take your message on-board is a smart way to make sure you don’t get lost in the crowd, and instead, make a lasting impression.